Post by rakib55 on May 19, 2024 9:05:03 GMT
An aspect that we cannot and should not forget. Well, the Social Media part is one more element of action within the range of tools that digital marketing has. Therefore, it is impossible to correctly design a Social Media Strategy if we do not first look at the brand's business objectives and digital marketing objectives. Social Media Strategies must be aligned and consistent with the brand!!!! That is why it is so important to establish strategic lines. These will be the guides or rails on which we will build the Social Media Strategies.
Well, designing a Social Media Strategy to position a new bran Burundi Email List d in the digital environment is not the same as designing a Social Media Strategy to be the leading digital community in the Spanish-speaking market. Step 2: of action are established. For example, the launch of a new brand, the sustainable growth of the community or the conversion of leads... it is necessary to collect and analyze fundamental information for decision-making. We recommend that you do at least 2 in-depth analyses: The sector : it is interesting to extract data from the sector in which we are going to develop Social Media actions. Since everything digital is measurable, we must look for data on average billing, type of consumption, total brands, investment volume, purchasing behaviors and behavior... Data that we will cross with other more generic reports. For example, IAB's use of social networks, which will not provide information at a general level. But very useful to take into account later. In this way we will know the playing field. The competition : the next step is to analyze all the brands that we consider competitors. Both direct and indirect, and carry out a detailed analysis of your online presence:
– From the site. – Blog. - Social networks. – SEO: keywords, external links , we will monitor words and terms. – Brand reputation … Once all the data has been extracted, we are left with the 7-8 most relevant competitors (those that represent more than 70% of the market). And we developed a comparative table with the most critical indicators, comparing each of them. In this way we will know the players we are going to face. Step 3: Target analysis Not important but critical is knowing and defining our main and potential client or user.
Well, designing a Social Media Strategy to position a new bran Burundi Email List d in the digital environment is not the same as designing a Social Media Strategy to be the leading digital community in the Spanish-speaking market. Step 2: of action are established. For example, the launch of a new brand, the sustainable growth of the community or the conversion of leads... it is necessary to collect and analyze fundamental information for decision-making. We recommend that you do at least 2 in-depth analyses: The sector : it is interesting to extract data from the sector in which we are going to develop Social Media actions. Since everything digital is measurable, we must look for data on average billing, type of consumption, total brands, investment volume, purchasing behaviors and behavior... Data that we will cross with other more generic reports. For example, IAB's use of social networks, which will not provide information at a general level. But very useful to take into account later. In this way we will know the playing field. The competition : the next step is to analyze all the brands that we consider competitors. Both direct and indirect, and carry out a detailed analysis of your online presence:
– From the site. – Blog. - Social networks. – SEO: keywords, external links , we will monitor words and terms. – Brand reputation … Once all the data has been extracted, we are left with the 7-8 most relevant competitors (those that represent more than 70% of the market). And we developed a comparative table with the most critical indicators, comparing each of them. In this way we will know the players we are going to face. Step 3: Target analysis Not important but critical is knowing and defining our main and potential client or user.